Press Releases / Press Coverage

Press Release:

Business Booms in Down Economy
January, 2002

InternetFitness.com, Inc. sold over 10,000 units of high-end fitness equipment on the Internet during the fiscal year 2001. Through subsidiaries like TreadmillByNet, InternetFitness.com saw a substantial increase in their online business.

"Considering the state of the economy compounded by the events of September 11, we are extremely pleased with the rate of growth of our business. In fact, in December we broke all previous sales records," said Joe Alter, President and Chief Operating Officer.

Fred Waters, Director of Marketing stated, "As the Internet matures people are more comfortable purchasing high ticketed items. If given the facts, cyber shoppers are willing to spend considerable money for convenience and quality products…We feel are best customer is an educated one. We go to great lengths to provided detailed product information and support it with comparative facts."

For the fitness equipment industry in general it has been a tough year, with most manufacturers reporting decreased sales. Many have not realized that more and more individuals prefer shopping from home. InternetFitness.com was the first to sell fitness online. Since 1996, they have steadily built their market share.

In 1998 they release their Smooth line of treadmills, sold only online and factory direct. During that short time the Smooth name has become one the most recognizable and search after brands on the Internet.

Asked about the upcoming year Alter stated, "We plan to continue increasing our market share. That will be achieved by listening to our customers and satisfying their fitness needs."

Runner's World Magazine
December, 2001

Treadmill Buyer's Guide

"Another alternative is shopping on the Internet at www.treadmillbynet.com (or call 888-987-3237), where you'll find a number of popular brands. This Web site uses a nationwide network of certified treadmill technicians who handle in-house assembly and after-the-sale service."

TreadmillByNet Honored with Award
September, 2001

TreadmillByNet was recently honored at the annual awards banquet of the Health and Fitness Business Magazine. We were presented with the "Best Grass Roots Marketing and Promotion Award." Votes are from peer companies and manufacturers in the industry.

We were recognized for our unique and innovative online business strategy. Being the first and the largest seller on the Internet, we have redefined the means of selling exercise equipment.

We offer the convenience of home shopping, combined with quality equipment and superior customer service. We have used targeted promotions to reach those individuals that are in search of excellence in products and service. Our marketing has been an effective combination of online and traditional advertising. Using targeted promotions that compliment each other.

We appreciate the recognition from our associates in the industry and will continue to be innovators in the future.

Fitness Runner
September/October 2000

Buying Online

These days, you can buy practically anything online. A lot of people are leery of buying big-ticketed items like cars or treadmills, but most of us are gradually working up to it, starting with books and clothing, then computer software and equipment, then… the sky's the limit.

We've found one web site that provides a lot of information on treadmills - www.treadmillbynet.com. They have a huge inventory of major brands as well as their own proprietary treadmills, the Smooth. They break you search down into five classes to make your search easier: Economy Class, Mid-Priced, Premium, Stretch or Commercial. Mechanical specifications, warranties and feature information is provided.

It's probably a good idea to check the latest treadmill ratings and reviews (just a click of the mouse and you're there) to help define your needs before you start looking at specific models. This will help to define your price range. In addition, there are fitness consultants who will discuss your needs and goals and make the appropriate recommendation.

Kiplingers
June, 2000

When it comes to PICKING A TRADMILL, don't settle for a wimpy machine.
By James Ramage

"Two treadmills that give you more miles for your money are the Aerobics PaceMaster Pro-Plus HR ($1,999) and the Smooth 7.5HR (Now the 9.1 - $1,999, includes shipping).

The Smooth is quiet and has a strong belt and reversible deck, which extend the life of the treadmill. You can purchase the Smooth only over the Internet on TreadmillByNet.com. It makes the Smooth line and sells many of its competitors as well, some at discounts of up to 40%."